Everyone wants their website rank high on the SERPs and drive more traffic. To achieve it you should make your website SEO optimized, keyword targeted and many more factors to be satisfied. Above all, the two main factors that play a major role in website optimization is On-Page Optimization and Off-Page Optimization. In this article let us discuss On-Page SEO tips in detail and the SEO techniques you should try to improve your website’s quality.
Why On-Page SEO is So Important
The search engine bots will continuously seek content from the websites along with various other factors. So we should help search engines by satisfying such factors by adding the target keywords to the posts in order to make the content relevant to the users. This is the process of making your content reach the audience easily. Not only to the users but mainly to the search engines which cannot understand the way humans can. So by making the following on page SEO tips, we could help bots rank your webpage higher in the relevant search results.
Above all content becomes the king here, don’t forget that. Apart from the rich content you provide, we must follow the following factors to enhance the SEO of a website.
The post title or the page title is a very important factor in attracting the users. Because more relevant your blog title is the more chance for people to click into the topic. And in fact, the more traffic you get, higher the post will rank. Focus the keywords you target on the beginning of the post title and in the headings (H1, H2) more. Also don’t place the keywords in titles more than twice because dumping more keywords could, in turn, affect the rankings. It is always recommended to keep the heading in 65 characters or less.
Post/Page URL Structure
Don’t forget to place the keyword target in the permalinks, which is a very important aspect. Avoid using symbols, special characters, or anything except alphabets and numbers. Cut short the URLs with the necessary words as lengthy URLs may go out of reach in SERPs. Google also hates lengthy permalinks, so use crispy links separated by separators or dashes which most browsers support.
Keyword Density and Word Count
Maintain the keyword density between 1.5% – 2% for posts having approximately 800 words. Use the targeted keyword once in the first paragraph and in the last paragraph and use related keywords to construct your articles. There is not an official count on how many words should a post hold. Posts with at least 500 words could perform better because posts with words less than this are considered less informative.
Generate a unique and relevant meta description along with the related keywords to rank. As mentioned earlier, don’t spam your description with keywords by using it too many times. Also, see to that the meta description makes sense to the post and the readers can relate to the post. Talking about its length, there is no fixed length to specify the meta, as Google regulates it often. In general, a length of 155 characters is considered as the viewable limit to the readers.
Images and Media
Images in the blog post is also an added advantage in on page SEO. Yes, the images will contain mage title and the alt attributes relating the targeted keywords which will make the blog more focused. Don’t forget to optimize the images before adding them to your site. Because, when the page becomes heavy then it directly affects your load time which in turn affects your rankings.
Adding more media to your blog’s post like adding videos and infographics would readily make the blog content rich which search engines love to rank thing. Also, your readers would love to return to your site to access more informative content.
Internal and External Linking
Add links to related posts from your site on your posts os that you can drive traffic to other posts from your website itself. This will help users stay more time on your site and will eventually help other pages rank. It is important to interlink posts using keywords as the anchor text. This will help search engines think your website provides related content.
Also place links to external sites apart from interlinking. Do remember to place relevant links to your post content. It is important that you link only to trusted sites and if you doubt its popularity or authority place a no follow tag to avoid passing a link to bad sites.
On-Page SEO Checklist
Here is the on-page SEO checklist for you to do a quick check to make sure you dont miss anything important on our site to rank higher.
- Focus keyword in the URL for the page and also in the first paragraph.
- Focus keyword in the slug.
- The slug which is short and without any stop words.
- Keyword density of 1.5% – 2%
- Keywords in the H1 or H2
- A meta description with the focus keyword.
- A meta description with less than or equal to 155 characters.
- Text with a minimum of 500 words.
- Enough amount of internal links and external internal links.
- Compressed images with alt and meta tags containing relevant keywords.
Hope this article helped you out in optimising your blog post with On page SEO tips.